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Comfort Hotels

Choice's flagship brand since 1981, with about 2,000 Comfort Inn and Comfort Suites hotels worldwide.

  • Choice Hotels InternationalHotel group
  • Upper midscaleTier
  • 1981Launched
  • United StatesOrigin

Guide reviewed

About Comfort

The first Comfort Inn opened in Atlanta in July 1981. Comfort, which includes Comfort Inn and Comfort Suites, is Choice’s flagship and its largest brand by number of rooms, with about 2,000 hotels worldwide (Skift).

What to expect

Dependable upper-midscale hotels, mostly in North America, renovated under a large brand-wide programme in 2013–2019. There are also Comfort hotels in Europe, Asia and Australia.

Who it suits

Families, road-trippers and business travellers.

Booking tips

  • Choice Privileges members can earn and use points at participating hotels, usually on eligible rates booked directly or through qualifying channels.
  • Many unrelated independent hotels share this name, especially outside North America, so check that the hotel you book is part of Choice Hotels.

What Comfort is known for

  • First hotel in Atlanta (1981)
  • Choice's flagship brand
  • About 2,000 hotels

Style of hotels

  • Select-service

Good for

  • Families
  • Business travel

Where to find Comfort

Comfort hotels are found mainly in: Global.

  • United States
  • Canada
  • Montréal Comfort Suites Downtown

Signature hotels

  • Comfort Inn & Suites Fishers - IndianapolisFishers

Choice Privileges: Comfort loyalty programme

Stays at Comfort hotels count towards Choice Privileges. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

Comfort: Frequently Asked Questions

01Who owns Comfort?

Comfort is part of Choice Hotels International. In the Nordic countries, Comfort Hotel is run by Strawberry (formerly Nordic Choice Hotels) under a franchise from Choice.

02Is Comfort a luxury brand?

Comfort sits in the upper midscale segment of the hotel market.

03Which loyalty programme does Comfort use?

Stays at Comfort hotels can earn and use points in Choice Privileges when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap Comfort hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

Comfort, its logo and trademarks are the property of Choice Hotels International and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by Comfort. We may earn a commission from bookings made through our links, at no extra cost to you.