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NoMad Hotels

Sydell Group's luxury lifestyle brand, now controlled by Hilton (2024), with its flagship NoMad London.

  • HiltonHotel group
  • LuxuryTier
  • United StatesOrigin

Guide reviewed

About NoMad

NoMad is a luxury lifestyle brand created by Sydell Group, which Andrew Zobler founded in 2011. Hilton bought a majority controlling interest in Sydell in April 2024 and plans up to 100 NoMad hotels over time.

What to expect

Hotels that are ‘grand and intimate, fun and elegant’, with local art in every room and lively restaurants and bars. The flagship is NoMad London, opened in 2021.

Who it suits

Design-minded travellers who want a stylish, social luxury hotel.

Booking tips

  • Stays earn and redeem Hilton Honors points on eligible rates, usually when you book directly or through qualifying channels.

What NoMad is known for

  • Created by Sydell Group
  • Hilton took control in 2024
  • Flagship NoMad London

Style of hotels

  • Lifestyle & design
  • Boutique

Good for

  • Couples
  • Luxury stays

Where to find NoMad

NoMad hotels are found mainly in: International.

  • London NoMad London

Signature hotels

  • NoMad LondonLondon

Hilton Honors: NoMad loyalty programme

Stays at NoMad hotels count towards Hilton Honors. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

NoMad: Frequently Asked Questions

01Who owns NoMad?

NoMad is part of Hilton.

02Is NoMad a luxury brand?

NoMad sits in the luxury segment of the hotel market.

03Which loyalty programme does NoMad use?

Stays at NoMad hotels can earn and use points in Hilton Honors when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap NoMad hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

NoMad, its logo and trademarks are the property of Hilton and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by NoMad. We may earn a commission from bookings made through our links, at no extra cost to you.