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Preference Hotels

Ascott's collection of independent upscale hotels and resorts, created by Indonesia's TAUZIA, with properties in Bali, Bangkok and beyond.

  • The Ascott LimitedHotel group
  • UpscaleTier
  • IndonesiaOrigin

Guide reviewed

About Preference

Preference came to Ascott with TAUZIA Hotel Management, the Indonesian hotel company in which Ascott bought a 70% stake in 2018. It is a collection of upscale hotels and resorts that keep their own character.

What to expect

Independent hotels and resorts, mostly in Indonesia and Southeast Asia, such as Ten Six Hundred, Chao Phraya, Bangkok and Maison Aurelia Sanur in Bali, with Balai Dajao in Siargao, Philippines, planned for 2027.

Who it suits

Couples and travellers who want a characterful independent hotel with group backing.

Booking tips

  • Ascott Star Rewards members can earn and use points at participating properties, usually on eligible rates booked directly.
  • Preference is not the same as ‘Hôtels & Préférence’, a separate French hotel collection; check that the hotel is managed by Ascott.

What Preference is known for

  • Created by Indonesia's TAUZIA
  • Independent upscale hotels
  • Bali and Southeast Asia

Style of hotels

  • Boutique
  • Collection of independents

Good for

  • Couples
  • Families

Where to find Preference

Preference hotels are found mainly in: Asia.

  • Bangkok Chao Phraya
  • Bali Sanur
  • Sihanoukville

Signature hotels

  • Ten Six Hundred, Chao Phraya, Bangkok by PreferenceBangkok

Ascott Star Rewards: Preference loyalty programme

Stays at Preference hotels count towards Ascott Star Rewards. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

Preference: Frequently Asked Questions

01Who owns Preference?

Preference is part of The Ascott Limited. Ascott, based in Singapore, is the lodging arm of CapitaLand Investment and runs more than 900 properties in over 40 countries.

02Is Preference a luxury brand?

Preference sits in the upscale segment of the hotel market.

03Which loyalty programme does Preference use?

Stays at Preference hotels can earn and use points in Ascott Star Rewards when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap Preference hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

Preference, its logo and trademarks are the property of The Ascott Limited and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by Preference. We may earn a commission from bookings made through our links, at no extra cost to you.