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SO/ Hotels

Fashion-led luxury lifestyle hotels that began as 'So by Sofitel', now part of Ennismore, from Bangkok to Sotogrande.

  • AccorHotel group
  • LuxuryTier
  • 2011Launched
  • FranceOrigin

Guide reviewed

About SO/

SO/ began within Sofitel as ‘So by Sofitel’, dated to 2011, with SO Mauritius as an early resort and SO/ Bangkok opening in 2012. It is now one of the Ennismore lifestyle brands.

What to expect

Luxury hotels built around fashion and bold design, with lively food, drink and wellness. Designers have played a big part: Christian Lacroix worked on SO/ Bangkok and Kenzo Takada on SO Mauritius. Other hotels include SO/ Paris, SO/ Vienna, SO/ Berlin Das Stue, SO/ Sotogrande in Spain, SO/ Auckland and SO/ Maldives.

Who it suits

Style-conscious couples and city travellers who want luxury with a fashionable, playful edge.

Booking tips

  • ALL Accor members can earn and use reward points at participating hotels, usually on eligible rates booked directly or through qualifying channels.

What SO/ is known for

  • Fashion-inspired luxury design
  • Began as So by Sofitel
  • Christian Lacroix at SO/ Bangkok

Style of hotels

  • Full-service hotels
  • Lifestyle & design
  • Resorts

Good for

  • Couples
  • Luxury stays

Where to find SO/

SO/ hotels are found mainly in: International.

  • Bangkok SO/ Bangkok
  • Sotogrande SO/ Sotogrande
  • Paris SO/ Paris
  • Vienna SO/ Vienna
  • Auckland SO/ Auckland
  • Maldives SO/ Maldives

Signature hotels

  • SO/ BangkokBangkok
  • SO/ SotograndeSotogrande

ALL Accor: SO/ loyalty programme

Stays at SO/ hotels count towards ALL Accor. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

SO/: Frequently Asked Questions

01Who owns SO/?

SO/ is part of Accor. Part of Ennismore, the lifestyle hospitality company majority-owned by Accor.

02Is SO/ a luxury brand?

SO/ sits in the luxury segment of the hotel market.

03Which loyalty programme does SO/ use?

Stays at SO/ hotels can earn and use points in ALL Accor when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap SO/ hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

SO/, its logo and trademarks are the property of Accor and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by SO/. We may earn a commission from bookings made through our links, at no extra cost to you.