Skip to content
Hotel Deals

Aiden Hotels

Best Western's boutique conversion brand, launched in 2018, styled by local designers, including Aiden by Best Western Hennur in Bengaluru.

  • WorldHotelsHotel group
  • 2018Launched
  • United StatesOrigin

Guide reviewed

About Aiden

Best Western announced Aiden in September 2018 as a boutique, lifestyle-driven brand for converting existing hotels. Skift counted 35 Aiden hotels, with more than 50 in development across 15 countries.

What to expect

Boutique hotels with local character, each styled by local independent designers, from Stockholm, Łódź and Sydney’s Darling Harbour to Sedona and Berkeley. In India there is Aiden by Best Western Hennur in Bengaluru.

Who it suits

Couples and city travellers who want a boutique feel at a reasonable price.

Booking tips

  • Best Western Rewards and WorldHotels Rewards merge into a single WorldHotels Rewards programme on 5 January 2027; members can earn and use points at participating hotels.
  • Each hotel is different, so check room sizes and facilities hotel by hotel.

What Aiden is known for

  • Launched in 2018
  • Styled by local designers
  • Aiden by Best Western Hennur, Bengaluru

Style of hotels

  • Lifestyle & design
  • Boutique

Good for

  • Couples
  • Business travel
  • Solo travellers

Where to find Aiden

Aiden hotels are found mainly in: Global.

  • Bengaluru Hennur
  • Stockholm City and Arlanda Airport
  • Sydney Darling Harbour
  • Sedona
  • Seoul Cheongdam

Signature hotels

  • Aiden by Best Western HennurBengaluru

Best Western Rewards: Aiden loyalty programme

Stays at Aiden hotels count towards Best Western Rewards. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

Aiden: Frequently Asked Questions

01Who owns Aiden?

Aiden is part of WorldHotels. WorldHotels was called BWH Hotels until October 2026, when the parent company of Best Western took the WorldHotels name.

02Which loyalty programme does Aiden use?

Stays at Aiden hotels can earn and use points in Best Western Rewards when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

03How do I find cheap Aiden hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

Aiden, its logo and trademarks are the property of WorldHotels and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by Aiden. We may earn a commission from bookings made through our links, at no extra cost to you.