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SureStay Collection

A soft brand of independent value hotels in the SureStay family, each keeping its own name.

  • WorldHotelsHotel group
  • Economy & budgetTier
  • United StatesOrigin

Guide reviewed

About SureStay Collection

SureStay Collection is the soft-brand, upper end of Best Western’s SureStay family: independent value hotels that keep their own names. Skift counted 150 hotels.

What to expect

Individual value hotels whose look and feel vary, such as Apple Tree Inn in Petoskey, Michigan, and Las Colinas Inn in Irving, Texas.

Who it suits

Road-trippers and budget travellers.

Booking tips

  • Best Western Rewards and WorldHotels Rewards merge into a single WorldHotels Rewards programme on 5 January 2027; members can earn and use points at participating hotels.
  • Each hotel is different, so check reviews hotel by hotel.

What SureStay Collection is known for

  • Soft brand of independent value hotels
  • About 150 hotels

Style of hotels

  • Collection of independents

Good for

  • Budget stays

Where to find SureStay Collection

SureStay Collection hotels are found mainly in: North America.

  • Petoskey Apple Tree Inn
  • Irving Las Colinas Inn
  • Hearst Villa Inn & Suites

Signature hotels

  • Apple Tree Inn, SureStay CollectionPetoskey

Best Western Rewards: SureStay Collection loyalty programme

Stays at SureStay Collection hotels count towards Best Western Rewards. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

SureStay Collection: Frequently Asked Questions

01Who owns SureStay Collection?

SureStay Collection is part of WorldHotels. WorldHotels was called BWH Hotels until October 2026, when the parent company of Best Western took the WorldHotels name.

02Is SureStay Collection a luxury brand?

SureStay Collection sits in the economy & budget segment of the hotel market.

03Which loyalty programme does SureStay Collection use?

Stays at SureStay Collection hotels can earn and use points in Best Western Rewards when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap SureStay Collection hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

SureStay Collection, its logo and trademarks are the property of WorldHotels and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by SureStay Collection. We may earn a commission from bookings made through our links, at no extra cost to you.