Best Western Premier Hotels
Best Western's upscale tier, first launched in Europe and Asia in 2002, with restaurants and fuller services.
- WorldHotelsHotel group
- UpscaleTier
- 2002Launched
- United StatesOrigin
Guide reviewed
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About Best Western Premier
Best Western Premier first launched in Europe and Asia in 2002 and became the top level of Best Western’s three-tier system. Skift counted 116 Premier hotels worldwide.
What to expect
Upscale hotels with restaurants, for leisure and business travellers, such as Best Western Premier Grand Hotel Russischer Hof in Weimar, Best Western Premier Westlands in Nairobi and Best Western Premier Sapphire Halong in Vietnam.
Who it suits
Couples and business travellers who want an upscale hotel at a moderate price.
Booking tips
- Best Western Rewards and WorldHotels Rewards merge into a single WorldHotels Rewards programme on 5 January 2027; members can earn and use points at participating hotels.
What Best Western Premier is known for
- First launched in Europe and Asia (2002)
- Best Western's upscale tier
- 116 hotels
Style of hotels
- Full-service hotels
Good for
- Couples
- Business travel
Where to find Best Western Premier
Best Western Premier hotels are found mainly in: Global.
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Weimar Grand Hotel Russischer Hof
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Nairobi Westlands
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Ha Long Sapphire Halong
-
Belgrade
Signature hotels
- Best Western Premier Grand Hotel Russischer HofWeimar
Best Western Rewards: Best Western Premier loyalty programme
Stays at Best Western Premier hotels count towards Best Western Rewards. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.
Best Western Premier: Frequently Asked Questions
01Who owns Best Western Premier?
Best Western Premier is part of WorldHotels. WorldHotels was called BWH Hotels until October 2026, when the parent company of Best Western took the WorldHotels name.
02Is Best Western Premier a luxury brand?
Best Western Premier sits in the upscale segment of the hotel market.
03Which loyalty programme does Best Western Premier use?
Stays at Best Western Premier hotels can earn and use points in Best Western Rewards when you book in a way that qualifies, usually directly with the brand or through an eligible rate.
04How do I find cheap Best Western Premier hotels?
Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.
Best Western Premier, its logo and trademarks are the property of WorldHotels and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by Best Western Premier. We may earn a commission from bookings made through our links, at no extra cost to you.