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Vīb Hotels

Best Western's new-build boutique brand, launched in 2014, with modern, social design.

  • WorldHotelsHotel group
  • UpscaleTier
  • 2014Launched
  • United StatesOrigin

Guide reviewed

About Vīb

Vīb launched in 2014 as a new-construction boutique brand aimed at tech-savvy younger travellers. The company built two of the hotels itself, in Tempe, Arizona, and Denver, Colorado, as models for developers. Skift counted five hotels.

What to expect

Modern, social design with lively shared spaces, such as Vīb Hotel by Best Western Denver RiNo, Phoenix-Tempe and Vib Best Western Sanam Pao in Bangkok.

Who it suits

Younger travellers, couples and solo travellers who like design-led hotels.

Booking tips

  • Best Western Rewards and WorldHotels Rewards merge into a single WorldHotels Rewards programme on 5 January 2027; members can earn and use points at participating hotels.

What Vīb is known for

  • Launched in 2014
  • New-build boutique hotels
  • Denver RiNo and Tempe

Style of hotels

  • Lifestyle & design
  • Boutique

Good for

  • Couples
  • Solo travellers

Where to find Vīb

Vīb hotels are found mainly in: International.

  • Denver RiNo
  • Tempe Phoenix-Tempe
  • Bangkok Sanam Pao

Signature hotels

  • Vīb Hotel by Best Western Denver RiNoDenver

Best Western Rewards: Vīb loyalty programme

Stays at Vīb hotels count towards Best Western Rewards. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

Vīb: Frequently Asked Questions

01Who owns Vīb?

Vīb is part of WorldHotels. WorldHotels was called BWH Hotels until October 2026, when the parent company of Best Western took the WorldHotels name.

02Is Vīb a luxury brand?

Vīb sits in the upscale segment of the hotel market.

03Which loyalty programme does Vīb use?

Stays at Vīb hotels can earn and use points in Best Western Rewards when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap Vīb hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

Vīb, its logo and trademarks are the property of WorldHotels and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by Vīb. We may earn a commission from bookings made through our links, at no extra cost to you.