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SureStay Hotels

Best Western's premium economy brand, launched in 2016, for budget-conscious travellers.

  • WorldHotelsHotel group
  • Economy & budgetTier
  • 2016Launched
  • United StatesOrigin

Guide reviewed

About SureStay

SureStay launched in 2016 as Best Western’s premium economy brand. Unlike most of the group’s brands, which are run as a nonprofit membership, SureStay uses a low-cost franchise model. Skift counted 194 SureStay hotels.

What to expect

Simple, good-value rooms for budget-conscious travellers, such as SureStay Hotel by Best Western Wenatchee and Chowchilla Yosemite. There are also SureStay hotels in India, such as SureStay by Best Western Model Town Amritsar.

Who it suits

Road-trippers and budget travellers.

Booking tips

  • Best Western Rewards and WorldHotels Rewards merge into a single WorldHotels Rewards programme on 5 January 2027; members can earn and use points at participating hotels.

What SureStay is known for

  • Launched in 2016
  • Premium economy
  • Franchise rather than membership model

Style of hotels

  • Select-service

Good for

  • Budget stays

Where to find SureStay

SureStay hotels are found mainly in: International.

  • Wenatchee
  • Chowchilla Yosemite
  • Amritsar Model Town

Signature hotels

  • SureStay Hotel by Best Western WenatcheeEast Wenatchee

Best Western Rewards: SureStay loyalty programme

Stays at SureStay hotels count towards Best Western Rewards. Members can earn points on eligible stays across the group's brands and redeem them for free nights. Points and member rates usually apply only to bookings made directly or on qualifying rates.

SureStay: Frequently Asked Questions

01Who owns SureStay?

SureStay is part of WorldHotels. WorldHotels was called BWH Hotels until October 2026, when the parent company of Best Western took the WorldHotels name.

02Is SureStay a luxury brand?

SureStay sits in the economy & budget segment of the hotel market.

03Which loyalty programme does SureStay use?

Stays at SureStay hotels can earn and use points in Best Western Rewards when you book in a way that qualifies, usually directly with the brand or through an eligible rate.

04How do I find cheap SureStay hotels?

Search your destination and dates on HotelSelects Deals, then compare the rates shown. Booking a few weeks ahead for busy dates, staying flexible by a day and choosing refundable rates you can rebook all help you find a better price.

SureStay, its logo and trademarks are the property of WorldHotels and are used for identification only. HotelSelects is independent and is not affiliated with or endorsed by SureStay. We may earn a commission from bookings made through our links, at no extra cost to you.